We choose our name, FTW, for two reasons. First, it is an acronym using the first letters of the last name of our two founding partners (Friedman and Turian), combined with the first letter of Ludwig Wittgenstein’s last name. Why Wittgenstein? Well, he’s not only a philosopher who has influenced us (along with his often-opposed cousin Karl Popper), but he’s also the name of our legal marketing AI/ML (artificial intelligence/machine learning) system that is one of our key advantages). We named it after him because we both admire his work (having long ago done the hard work of figuring out what his Tractus is really trying to say!), and fundamentally appreciate his core argument, which is something like: words matter; and in fact, words may be the only thing that matters. This insight of his is one of the key insights of both the practice of law, and the practice of marketing.
The other reason we chose FTW as our name is that it is a contemporary, informal, and young American slang phrase that stands for “For the win.” It means something like, “Awesome!” or “This will lead us to victory, off and away!”. If you didn’t know that, then that means you don’t spend enough time on the deepest parts of the Internet. And that’s probably a good thing for your own health.